Backed by Fragrance World’s 35 years and 75M+ unit capacity — Street Origins is 40 city-inspired fragrances built for Gen Z. 25%+ oil, 12-hour wear, priced to move.
Apply For WholesaleGen Z buys 3+ times a week and switches brands fast — Street Origins is built for exactly that shopper. City = culture = a vibe.
25%+ oil across the line, 12-hour wear, IFRA compliant. 26 EDPs under £35 RRP, 14 Extraits at £45.
Start with the Sprayground 12-pc sampler and discovery sets. Test what your floor moves before committing shelves.
Custom display units built to retail guidelines, testers, and 3ml sampling vials with every opening order.
Every scent leans Mars (grit) or Venus (fire) but nothing is gatekept — one shelf serves every customer.
75M+ unit in-house production since 2017 and new launch waves through 2026. The line never goes stale.
Indicative program terms — final pricing shared on approval. All tiers MAP-protected.
A taste of the 40-fragrance, 20-city range — EDPs from £25, Extraits at £45. Full catalogue on approval.
Street-culture display units built to your retail guidelines, plus in-store gamification quarterly.
15 days of 3ml-vial sampling per quarter, targeted to your customer cohorts.
Co-branded mall pop-ups and influencer activations — quarterly per region.
Caps, bandanas, totes and merch for your promoters and gift-with-purchase.
Tell us about your store — we reply to every application within 2 business days.